Group A
Brief Answer Questions
Attempt all questions.
1
Give the meaning of marketing.
[2 marks]
2
What are the features of the marketing environment?
[2 marks]
3
What is the marketing information system?
[2 marks]
4
Enlist the consumer buying process.
[2 marks]
5
Who are the participants in the business buying process?
[2 marks]
6
Give the meaning of branding.
[2 marks]
7
What is break-even pricing?
[2 marks]
8
Give the meaning of the target market.
[2 marks]
9
What is marketing channel?
[2 marks]
10
What is personal selling?
[2 marks]