Group A
Brief Answer Questions
Attempt all questions.
1
What is customer value?
[2 marks]
2
What do you know about customer satisfaction?
[2 marks]
3
Point out the components of the microenvironment.
[2 marks]
4
Write the meaning of the marketing information system.
[2 marks]
5
What is social media marketing?
[2 marks]
6
Give the meaning of brand equity.
[2 marks]
7
What is target profit pricing?
[2 marks]
8
Give the meaning of retailing.
[2 marks]
9
What are the differences between advertising and publicity?
[2 marks]
10
Give the meaning of integrated marketing communication.
[2 marks]