Group A
Brief Answer Questions
Attempt all questions.
1
Define marketing.
[2 marks]
2
Give the meaning of customer satisfaction.
[2 marks]
3
Point out any five areas of marketing research.
[2 marks]
4
What are the components of macro environment?
[2 marks]
5
Give the meaning of e-procurement.
[2 marks]
6
What is concentrated marketing?
[2 marks]
7
List out the various levels of product.
[2 marks]
8
What is new product?
[2 marks]
9
What are the external factors affecting pricing?
[2 marks]
10
Point out any four tools of consumer promotion.
[2 marks]