Group A
Brief Answer Questions
Attempt ALL questions.
1
What is customer loyalty?
[2 marks]
2
What is meant by marketing intermediaries?
[2 marks]
3
Point out the marketing research process.
[2 marks]
4
Give the meaning of social media marketing.
[2 marks]
5
Point out the participants in business buying process.
[2 marks]
6
What is brand positioning?
[2 marks]
7
Show your acquaintance with the term "individual marketing".
[2 marks]
8
What is supply chain management?
[2 marks]
9
Mention the features of advertising.
[2 marks]
10
Point out any four objectives of sales promotion.
[2 marks]